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GOOGLE ANALYTICS INTEGRATION

TRANSFORM YOUR BUSINESS WITH ZOGATA’S GOOGLE ANALYTICS INTEGRATION

Do you fully understand the way your customers interact and engage with your website? Do you want to know how your campaigns are performing? Ever wonder which areas of your website need improvement and what dimensions aren’t driving enough traffic?

Uncover solutions to all these dilemmas with Zogata’s Google Analytics integration. Get deeper insights and drive real-time results- all through the centralized platform of Zogata. Stay on top of your business activities and determine your sales success by boosting conversions.

Zogata integrates with Google Analytics, so organizations can get a better idea about their site traffic, what attracts their customers, which areas of the site drive more traffic and so much more. Google Analytics data provides a set of smart, comprehensive digital tools that will help evaluate your site performance, quality of content, products and understand your customers better. Put these insights into work and fully transform your business!

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ANALYTICS

Analytics tool makes it easier for you to understand how your website and app users are liking your content. You will get know their engagements, interactions with your site and which of your channels are driving more revenues.

  • Reports and dashboards integrated into Zogata will provide deeper insights regarding team performance, site performance, total revenues, traffic rate, bounce rates, and so much more.
  • Zogata’s Analytics tool is crucial for marketing and sales teams, as they get to measure and enhance their efforts in order to meet defined objectives. Get a complete 360-degree view of your conversations, engagements, leads workflow, conversion rates, sales funnel and more- all through Zogata’s powerful platform.

PAGES

Zogata’s Google Analytics Integration lets you gather data about website traffic. Using Google Analytics on a landing page will help you collect valuable, detailed analytics and understand your users better.

Bounce rate
Bounce is when a website visitor leaves your site without visiting another page. Bounce rate defines the percentage of website visitors that left the site and did not view second page.
Page visits
Number of people who visited your website are defined through this campaign.
Page visits
Number of people who visited your website are defined through this campaign.
New Visits
This denotes number of visitors who are new to your website and have never visited your site before.
Average time on site
Amount of time a website visitor spends on your website.

All the analytics information about your landing pages can be viewed through Zogata. You can add Google Analytics tracking to any of your landing page whenever you want.

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LOCATION

Tracking geographical data of site visitors lets you map their custom regions and geographical IDs. Organizations can get reports and analyze this data to understand which markets are working best for their business and which regions need more marketing efforts.

  • Analytics provides quite a few geographical dimensions including Continent, Country, City, etc. derived directly from the IP address.
  • Gain valuable insights from the location reports of Zogata’s Google Analytics and pick up visits from all across the world. Monitor and track geo-targeted campaigns to make sure traffic is arriving from right areas.
  • Understand site usage, benchmark your data and make improvements with the help of location reports. Identify potential market opportunities from invaluable insights, for example, high traffic from regions whose primary language does not match with your website- grab this opportunity to start using ‘Translation’ on your site.
  • You can even apply ‘Advanced Segments’ to the location reports for better analysis. Target audience with your marketing and advertising campaigns by understanding who you want to reach.

SOCIAL

Social media drives free traffic, requires no up-front investments and is greatly scalable. But, is it easy to track social media?

  • With Zogata’s Google Analytics, tracking social media just got easier! Social reports will breakdown your entire social traffic, so you can understand how your social media marketing is performing.
  • Under Social section, you will find several other reports such as Pages, Sources, Conversions, Social Visitors Flow and Social Plugins. Dive into every report to know how these things are working.
  • Overview
    Here you can get quick overview of overall conversions and sessions generated from different social channels.
    Network Referrals
    This report breaks down your social networks and shows how many visitors coming from social sources interact with your site.
    Conversions
    Number of people who visited your website are defined through this campaign.
    New Visits
    Know conversion rate for social networks that drive traffic to your site.
    Plugins
    Social Plugins are provided for website visitors to share your content on their social networks. This report will show which content is shared and on which networks.
    Visitors Flow
    this is a graphical representation of how your visitors navigate through your site.
  • Social analytics offers a consistent framework where all your social interactions are recorded. This in turn will provide comprehensive set of reports that compare your social interactions across different networks.
  • Identify which social media network is sending maximum traffic and which ones need improvements. Compare return visitors vs. new visitors to see engagements and whether visitors are returning more often or not. Modify your social marketing strategies accordingly.
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ACQUISITION

Zogata’s Google Analytics Acquisition report lets you measure performance of different channels with the help of conversion and behavior analysis.

Collective data will reveal:

Overview
Acquisition Overview shows a quick summary of where your visitors come from, time spent on the site and conversion numbers (making a purchase, filling up a form or completing any goal).
Channels
Channels report shows routes from which your visitors arrive at your site. This includes Referrals (referral links provided on other websites), Organic Search (Google/Yahoo/Bing), Social, Direct, Paid Search (Google AdWords or other ad platforms), Email (link in emails) and more.
All Traffic
This section will breakdown your entire traffic sources. It shows Visits, New Visits, Bounce Rates, Conversion rates for each source, Average Visit duration, Pages per Visit and more.
All Referrals
Here you will see which websites provide link to your website and refer traffic. Check amount of traffic referred and how these visitors interact with your site. This report will let you know how your strategy of driving traffic from other websites is working.
Campaigns
The report will breakdown all your web advertising campaigns, so you can track conversion and other important metrics of visitors that come to your website through paid campaigns.
Cost Analysis
Website owners can monitor and compare cost and revenue data related to their paid campaigns.

BEHAVIOR

Behavior report focuses on individual pages of your site, instead of entire website. Get an overview of individual page views, average time spent on every page, unique page views, exit rate and bounce rate.

Behavior flow
Visualize the path that your site visitors follow from one page to another. This report will let you understand which content is most engaging and which pages cause exits.
Site Content
This section has set of reports showing how visitors engage with individual pages on your site. All Pages report will show what content is most popular on your site along with average revenues generated from each page. On the other hand, Landing Pages report displays which pages are most popular on your site and are most likely to convert visitors into potential leads or sales. Lastly, Exit Pages report show last pages your visitors view before leaving your site. Use these insights to know what you can do retain visitors on your site for a longer period.
Site Speed
Want to check the performance of your website? This section has important set of reports that highlights areas of your site that need improvement and optimization. See Average Page Load Time, Average Redirection Time, Average Server Connection Time, Average Server Response Time, Average Page Download Time- all through Zogata’s single platform.
Site Search
Site Search metrics will capture how many visitors use the search box on your site, which terms are most searched, categories and pages where visitors carried out a search. Usage reports will denote whether a search box is increasing or decreasing factors such as average time, bounce rate on your website and conversions. Also, Search Terms report will display keywords that were used into your site’s search box.
Events
Events section will let you monitor and track specific interaction on your site such as file downloads, clicks on outbound links, video plays and more. This way, you will learn what resources your visitors are most interested in.
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BEHAVIOR

Behavior report focuses on individual pages of your site, instead of entire website. Get an overview of individual page views, average time spent on every page, unique page views, exit rate and bounce rate.

Behavior flow
Visualize the path that your site visitors follow from one page to another. This report will let you understand which content is most engaging and which pages cause exits.
Site Content
This section has set of reports showing how visitors engage with individual pages on your site. All Pages report will show what content is most popular on your site along with average revenues generated from each page. On the other hand, Landing Pages report displays which pages are most popular on your site and are most likely to convert visitors into potential leads or sales. Lastly, Exit Pages report show last pages your visitors view before leaving your site. Use these insights to know what you can do retain visitors on your site for a longer period.
Site Speed
Want to check the performance of your website? This section has important set of reports that highlights areas of your site that need improvement and optimization. See Average Page Load Time, Average Redirection Time, Average Server Connection Time, Average Server Response Time, Average Page Download Time- all through Zogata’s single platform.
Site Search
Site Search metrics will capture how many visitors use the search box on your site, which terms are most searched, categories and pages where visitors carried out a search. Usage reports will denote whether a search box is increasing or decreasing factors such as average time, bounce rate on your website and conversions. Also, Search Terms report will display keywords that were used into your site’s search box.
Events
Events section will let you monitor and track specific interaction on your site such as file downloads, clicks on outbound links, video plays and more. This way, you will learn what resources your visitors are most interested in.

KEYWORDS

Zogata’s Keywords reports will let you know which keywords are driving most and best traffic to your site.

Here, organizations will be able to track:

Paid keywords
keywords that drive traffic through ad networks of search engines such as Google AdWords or Bing Ads.
Organic Keywords
keywords that will generate traffic from search results in any of the search engines such as Google or Bing. ‘Organic’ means that your website happens to be a good match in search results, without you paying for it.

Zogata’s Keywords reports will breakdown all the keywords into following sections, so you can understand your website audience better:

Query
The keyword that is generally searched for
Impressions
Amount of times a specific page of your website is shown in search results- for that specific keyword.
Clicks
See number of clicks received by a specific page of your site, after being searched with that keyword.
Average position
Know the average position of your site’s page when searched for that keyword.
CTR
Click-Through-Rate (CTR) determines the percentage of time when your site’s page was clicked on, when shown for a specific keyword

Zogata’s Google Analytics Keyword tool comes really handy, as businesses can drill down into important keywords and see which phrases are driving what amount of traffic.

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GOALS & FUNNEL

Zogata Analytics offers tools that provide insights for multiple funnels.

Sales and Checkout Funnels
Analyze customer journeys towards purchase and know exit points where customers dropped from a particular stage in the funnel.
Custom Funnel
Configure and set up custom funnels at any time to customize your funnel analysis as per the requirements of your business.
Site Speed
Want to check the performance of your website? This section has important set of reports that highlights areas of your site that need improvement and optimization. See Average Page Load Time, Average Redirection Time, Average Server Connection Time, Average Server Response Time, Average Page Download Time- all through Zogata’s single platform.
Multi-channel funnels
Visualize and get reports about different campaign touchpoints that your audience engages in, during their journey towards conversion.

Google Analytics will also list goals that you’ve set for your organization’s website. Here you can see how many goals have been accomplished by site visitors.

Not just that, you can also view total revenues created by email recipients through clicking links in the email campaigns, how many email recipients visited your site and finally made a purchase.

Visualize all the stages that your prospects go through to complete a goal. Use these insights to improve your site experience and reduce bottlenecks in your workflows.

ECOMMERCE

Get deeper insights into on-site behavior with Ecommerce tool in Google Analytics. Understand pre-purchase behavior of prospects and performance of products. Such analytics data will help you optimize and revolutionize your ecommerce business.

  • With Zogata’s Analytics tool, you can see how shoppers travel across sales funnel and where they drop off.
  • Know which products are most viewed, best sellers, which products were abandoned in carts and how many leads actually converted to sales.
  • Upload product metadata in order to deeply analyze sales performance across different channels.
  • Create customer segments to see how they are interacting with your products or services.

Analytics data and immediate actions will allow you to improve total ecommerce experience and drive more sales. Track the following metrics through Zogata’s ecommerce analytics:

Transactions
Number of ecommerce transactions that were completed.
Ecommerce conversion rate
Ecommerce conversion rate is the percentage of site visitors who successfully made a purchase.
Per Visit Value
Average value of visits to your website based on total ecommerce revenue. You can achieve Per Visit Value if you divide revenue by the number of visits.
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SEARCH CONSOLE

Search Console reports in Google Analytics will track the performance of your organic-search traffic. Set of reports in the Search Console section will help you optimize your site and drive more traffic.

Landing Pages
Monitor which pages of your website did visitors land on, when they clicked on search results. This section will also display impressions, CTR, average position and clicks.
Country
Get an overview of impressions, CTR and clicks based on country.
Queries
Queries reports will show most popular queries (keywords) used by visitors to reach your site. You can also see number of impressions of your site, number of clicks, CTR and average position of your website for that specific keyword.