LEAD PRIORITIZATION
FOCUS ON HOT LEADS WITH LEAD PRIORITIZATION
Efficient Lead Prioritization Based on Lead Quality and Sales-readiness. With Zogata Automate lead prioritization scoring software, you can…
- Improve your response time and response rate.
- Score and identify potential leads based on their engagement activities.
- Customize the lead scoring and prioritizing rules.
- Approach the right leads in the right way for more conversion.
CUSTOMIZE LEAD PRIORITIZATION COMPLETELY
Zogata as a lead prioritization software helps you to set the priority of your leads based on different criteria. You can decide on your lead prioritization strategy by assigning high score to leads doing sales-centric activities such as viewing the pricing plans and low score to leads doing general engagement activities like downloading an ebook. You can also set custom scoring rules for lead prioritization.
TRACK LEADS THAT NEED NURTURING
The scoring system of Zogata’s lead generation prioritization tool helps the marketing team to identify the high-quality leads with low lead score for efficient nurturing. This will help in proper follow-up and timely lead nurturing for better conversion.
IDENTIFY THE LEADS THAT ARE SALE-READY
Score leads based on their activity and how closely they match the criteria of your ideal customer persona. Use the scores to identify your potential leads that are most likely to get converted.
Effective sales conversations
Proper lead prioritization ensures that the right leads are dealt perfectly. Lead prioritization tools provide data to judge correctly if a poor lead comes through to sales, avoiding the sales team to waste their time on poor leads. Also at the same time, understanding each lead very well means your team will be able to engage into more personal and effective sales conversations.
Actionable insights for better lead qualification
Zogata lead prioritization tool offers a quick overview of every lead’s past engagement activity with the website, clarifying the true needs of the lead. The insight highlights the key interest of the lead along with their journey and frequency. This will help the sales representatives to get a full picture of the lead, thus allowing them to start the right sales conversations and emails that will hit to the true needs for your leads resulting in better response rates and faster sales cycles.
Help your team stay organized
Zogata’s lead prioritization and scoring tool helps the pre-sales team to identify the new and the most potential leads that need to be called first. This helps them to efficiently organize their everyday work.