Lead Scoring
Identify your high-intent leads. Improve Conversions.
Zogata's Lead Scoring Software is designed to identify ready-to-buy leads and separate them from low-intent leads.
Use our platform to score, prioritize and qualify leads, so your sales team can meticulously focus only on high-intent leads first for quick conversions!
What is a Lead Score?
Lead Score is merely a number assigned to a contact based on how they interact with your business.
Did they open your email? Do they visit your website? Purchased a product? Submitted form? All these factors will add to their lead score, so marketers get to know how engaged their audience really is at one glance.
Score Leads as per their Level of Engagement
Filter leads based on their score to take follow-up actions accordingly.
Run campaigns on the basis of lead scores by staging the funnel. Assign tele-callers and expert sales team member to high-value leads for prioritized interactions. Highlight high-intent leads in the dashboard for better tracking till they convert.
Rule-Based Scoring
With Zogata, you can set up your own rules to score leads based on their information, activity and behavior.
Want to score higher ranks for leads who match your predefined buyer persona? Our Lead scoring software lets you create rules, so leads who perform certain activity or fulfill certain criteria get more weightage. Similarly, leads who don’t fit into your qualifying criteria will get minus points.
Use your discretion and choose if you want to assign a higher score to leads depending on their profile, certain pages they visited, location and so on.
Lead Funnel
Get statistics of lead funnel at one place through Dashboard.
Lead Funnel helps you segment good leads. Monitor the status of leads as they flow down the lead funnel you’ve staged in. Leads at the bottom of funnel signify higher chances of conversions.
Get Deeper Insights
Every time good leads engage with your enterprise- visited pricing page, opened your email, filled up form, etc. their lead score will be updated. Businesses and market teams will get an insight of their leads’ intent and this will help them understand their interests better.
Zogata can track increase and decrease in lead scores and also provide reports as to what resulted that score.
With these valuable analytics, you can then optimize your follow-ups to trigger lead activity.
Nurture Leads with Individual Attention
Retrieve insights whenever you want to offer individual attention to a lead. Make sure you fulfill your lead’s requirements before your competition does.
Retain Customers. Reduce Churn Rate.
Not just leads, but Zogata can score your contacts as well. Just when your customer is likely to churn, you will be notified before it's too late. Businesses can quickly re-target these customers to retain and nurture them.
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